There is so much to learn from leading Indian cosmetic surgeon Narendra Pandya, in this article published at DNAIndia.com:
In the US the patient is only a number. In the East, we are more involved with them as humans. It makes a difference. What we are seeing now (in medical tourism) is just the beginning. At the Apollo Victor hospital in Goa, where I do surgery, over 90 per cent of the patients are British expatriates.
It is quite depressing to know that US cosmetic surgeons are believed to be just after the number or the money. Who would ever want to go to a surgeon who sees his clients as numbers and bucks? Certainly, nobody. But this might be a matter in which US cosmetic surgeons need to look into in order to improve the quality of service given to its clients.
Pandya must have his own basis for saying so. The fact that more and more foreign clients are flocking to India for cosmetic surgery also supports his point. Besides, the surgery cost is unbelievably lower in there than in here. On top of that, they also have world-class facilities to boot.
This is a challenge that US cosmetic surgeons need to face. And this is where trust and friendship come into play as important factors to establishing good client relationships, along with the surgeons’ skills and expertise.