The Sarkozy Effect

Thursday April 17, 2008 ins: Male Cosmetic Surgery Tag(s):

Technorati Tags: cosmetic surgery, male plastic surgery, nicholas sarkozy

A growing number of middle-aged men who are geared towards having second marriages are turning to cosmetic surgery to turn back the clock and win the hearts of younger women.

The trend is described as “The Sarkozy Effect”, pertaining to French President Nicholas Sarkozy who married former supermodel Carla Bruni last year. Bruni was 13 years younger than Sarkozy.

The surgeons of the Harley Medical Group revealed that 50 percent more men aged between 35 and 55 had been administered with Botox injections to eliminate the signs of aging. Not only that, the demand for male breast reduction surgery has increased by 47 percent while 43 percent more men have undergone microdermabrasion.

These are the figures of the cosmetic surgery boom dubbed as the Sarkozy Effect:

Botox up 57 per cent
Male Breast Reduction 47 per cent
Chin lifts up 44 per cent
Microdermabrasion 43 per cent
Blepharoplasty (eye bag removal) up 25 per cent
Face lifts up 17 per cent

Surgeons explain that despite their wealth and power, male patients find it necessary to please their younger partners by looking more youthful.

Liz Dale, director of the clinic stressed that second marriages and career opportunities are the most commonly cited reasons for FAMs undergoing rejuvenation treatments. "Men in their forties often start with Rejuvenation Packages, and then start looking for a more dramatic surgical solution when they hit their fifties, opting for eye bag removal and even full face lifts to turn back the clock," Dale added.

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